A recent poll by Harris Interactive shows that the ereader* business is booming. Last summer, 15% of Americans said they use an electronic reader device such as a Kindle, iPad or Nook to read books while 85% did not. Fast forward seven months, and that number has almost doubled — now almost three in ten U.S. adults (28%) are using one of these devices to read books while 72% are not.
Could the rise of ereaders signal good news for publishers? Possibly.
Among those who are currently using an eReader, three in ten (29%) say they typically read more than 20 books in an average year, while one in five (21%) say they read between 11 and 20 books and one-quarter (24%) read between 6 and 10 books. So, almost three-quarters of eReader users are reading 6 or more books in an average year. Among those who do not use an eReader, the numbers are reversed as one in five (18%) typically reads no books in an average year, one in five (19%) typically reads between 1 and 2 books and one in five (21%) typically reads between 3 and 5 books. So, three in five non eReader users are reading 5 or fewer books on average in a year.
*The term ereader is not well defined. In this article, the term is used broadly to include any device on which books can be read (e.g., Kindle Fire, Nook, iPad, etc.)